LG 4K Smart OLED TV OLED55A26LA 55inch, 4K Cinema HDR, webOS Smart TV

The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation. LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth. The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor uses Foreground and Background Enhancing to maximise the field of depth for outstandingly lifelike image quality. With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail. The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world. Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates. Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Floor Stand and Gallery Stand give you the freedom to place it anywhere while neatly concealing unsightly cables. Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals. Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix, Disney, Amazon Prime, and Apple TV, plus LG channels, something exciting is always showing. Play on and on. With a 0.1ms response time, you can experience games with no lag between you and your win. Even when the action is fast, jump over to the dedicated Game Dashboard and apply the optimal settings for whatever you play. With the seamless addition of GeForce Now and Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favourites straight from your television.